濟(jì)南抖音運(yùn)營(yíng)：原來10萬+爆款選題，都是有公式可套的！

　　哈嘍，大家下午好！

　　Hello everyone, good afternoon!



　　但凡做自媒體，都離不開選題。

　　Any self media work cannot be separated from topic selection.

　　選題可謂是任何內(nèi)容的靈魂，影響著視頻完播率/文章完讀率、點(diǎn)贊、轉(zhuǎn)發(fā)、評(píng)論等互動(dòng)數(shù)據(jù)。

　　Topic selection can be said to be the soul of any content, affecting interactive data such as video completion rate/article completion rate, likes, shares, comments, etc.

　　但選題卻不是標(biāo)題，選題是對(duì)某件事，從不同的角度去切入，核心目的一定是能夠滿足用戶需求或者引起用戶共鳴。

　　But choosing a topic is not just a title. Choosing a topic is about approaching something from different perspectives, and the core purpose must be to meet user needs or resonate with them.

　　一個(gè)好的選題是讓內(nèi)容具備一定的延展，同時(shí)也具備了以下4個(gè)原則：

　　A good topic is to have a certain degree of extension in the content, while also adhering to the following four principles:

　　內(nèi)容選題的四個(gè)原則

　　Four principles for selecting content topics

　　原則1:用戶相關(guān)性

　　Principle 1: User Relevance

　　.選題是一定要要去做跟用戶有關(guān)的內(nèi)容!

　　The topic selection must be related to the user!

　　原則2:人設(shè)相關(guān)

　　Principle 2: Personnel related

　　.人設(shè)及短視頻IP人設(shè)，選題需要符合人設(shè)屬性

　　The character design and short video IP character design, the topic selection needs to conform to the character design attributes

　　eg:專業(yè)知識(shí)博主，以知識(shí)科普為主，就不太適合從男女關(guān)系的角度去進(jìn)行切入原則3:新鮮感

　　Eg: A professional knowledge blogger who mainly focuses on knowledge popularization is not suitable to approach from the perspective of gender relations. Principle 3: Freshness

　　選題內(nèi)容要有新鮮感，即面對(duì)某個(gè)事件時(shí)，可以從多個(gè)角度切入，選擇一個(gè)最佳的新鮮感可以體現(xiàn)在很多方面，例如:內(nèi)容形式、選題角度、視頻拍攝手法等eg:一個(gè)人在熄火狀態(tài)下的封閉汽車?yán)?，人在死亡前?huì)經(jīng)歷怎樣的過程?原則4:熱門度

　　The content of the topic should be fresh, that is, when facing an event, it can be approached from multiple perspectives. Choosing the best freshness can be reflected in many aspects, such as content form, topic selection angle, video shooting techniques, etc. eg: What kind of process does a person go through before death in a closed car with the engine turned off? Principle 4: Popularity

　　有熱度的選題，天然自帶流量，更容易引發(fā)用戶討論

　　Hot topics naturally come with traffic and are more likely to trigger user discussions

　　那如何才能找到爆款選題呢？

　　How can I find popular topics?

　　其實(shí)僅需5個(gè)步驟，就找準(zhǔn)優(yōu)質(zhì)選題，寫出10w+爆款內(nèi)容，且適用于純文本產(chǎn)出和視頻腳本產(chǎn)出。

　　In fact, it only takes 5 steps to find a high-quality topic and write over 100000 popular content, which is suitable for both text and video script production.

　　一、建立選題庫(kù)

　　1、 Establish a topic selection library

　　找選題的第一步則是，學(xué)會(huì)搭建自己的內(nèi)容選題庫(kù)。

　　The first step in finding a topic is to learn how to build your own content topic library.

　　具體步驟如下：

　　The specific steps are as follows:

　　?羅列出垂直領(lǐng)域各個(gè)階段的問題、困惑等，這個(gè)就是你的選題母版

　　List the problems, confusions, etc. in each stage of the vertical field, and this is your topic master

　　?去其他自媒體平臺(tái)搜索與該領(lǐng)域相關(guān)的最熱門回答（知乎、微博、問一問等）

　　Search for the most popular answers related to this field on other self media platforms (such as Zhihu, Weibo, Wenwei, etc.)

　　?深度了解大家到底在關(guān)心什么問題。

　　Gain a deep understanding of what issues everyone is concerned about.

　　二、深度分析同行

　　2、 In depth analysis of peers

　　第二步則是找到對(duì)標(biāo)，至少深度分析10個(gè)同行，具體步驟如下：

　　The second step is to find benchmarks and conduct in-depth analysis on at least 10 peers. The specific steps are as follows:

　　?找出10個(gè)同行，他們最熱門的10個(gè)熱門視頻，積累100個(gè)樣本；

　　Identify 10 peers, their top 10 popular videos, and accumulate 100 samples;

　　?在熱門評(píng)論區(qū)找出大家討論的問題，摘錄下來；

　　Find the issues discussed by everyone in the popular comment section and extract them;

　　?積累足夠多的樣本后，去分析重合度和規(guī)律；

　　After accumulating enough samples, analyze the degree of overlap and patterns;

　　?把重合度最高的問題整理出來，就是你要的選題。

　　Sort out the questions with the highest degree of overlap, which is the topic you want to choose.

　　三、找準(zhǔn)選題角度

　　3、 Find the right perspective for topic selection

　　當(dāng)爆款選題找出來后，不代表直接就上手寫內(nèi)容，而是需要分析爆款，先找準(zhǔn)符合自己用戶的話題角度去切入。

　　When the popular topic is found, it does not mean to directly write the content by hand, but rather to analyze the popular topic and find the appropriate topic angle for your own users to enter.

　　那如何找話題角度？步驟如下：

　　How to find a topic angle? Steps are as follows:

　　?一個(gè)話題有N種角度（可羅列出來）；

　　A topic has N perspectives (can be listed);

　　?找準(zhǔn)符合自身人設(shè)的角度切入，更容易拉近用戶距離；

　　Finding the right angle that fits one's own persona makes it easier to bring users closer together;

　　?結(jié)合自身經(jīng)歷和思考（增強(qiáng)代入感）；

　　Combining personal experience and thinking (enhancing empathy);

　　最后思考觀點(diǎn)是否和別人有雷同，爭(zhēng)取做到更有新意。

　　Finally, consider whether the viewpoint is similar to others and strive to be more innovative.

　　四、明確內(nèi)容觀點(diǎn)

　　4、 Clear content and viewpoint

　　第四步則是需要明確作品需要表達(dá)的最核心價(jià)值點(diǎn)，找到滿足用戶需求點(diǎn)/引發(fā)用戶的共鳴點(diǎn)。

　　The fourth step is to clarify the core values that the work needs to express, and find the points that meet user needs/resonate with users.

　　那如何明確內(nèi)容核心觀點(diǎn)？

　　How to clarify the core viewpoint of the content?

　　可以?通過分析熱門視頻的熱門評(píng)論去找到，熱門評(píng)論=觀眾的情緒點(diǎn)，用戶需求和用戶共鳴點(diǎn)大部分情況下都能從評(píng)論中找到。

　　Can it? By analyzing the popular comments of popular videos, we can find that popular comments are the emotional points of the audience, user needs, and user resonance points. In most cases, we can find them from the comments.

　　PS：如這條《白領(lǐng)收入為什么不如農(nóng)民工》的視頻，則就以對(duì)農(nóng)民工的肯定為關(guān)鍵用戶共鳴點(diǎn)，引發(fā)用戶點(diǎn)贊農(nóng)民工，則為該視頻吸引了點(diǎn)贊??

　　PS: For example, in this video "Why do white-collar workers earn less than migrant workers", the key user resonance point is the affirmation of migrant workers, which triggers users to like migrant workers and attracts likes to the video??

　　五.模仿爆款

　　Five Imitating popular products

　　一般來講，完成以上4個(gè)步驟就能找到一個(gè)合適的選題。

　　Generally speaking, completing the above four steps will lead to finding a suitable topic.

　　但如果都做完了卻還沒找到，那就可以進(jìn)行第五步，即模仿爆款。

　　But if you have finished everything but haven't found it yet, you can proceed to the fifth step, which is to imitate the popular product.

　　PS：模仿爆款適合剛起號(hào)階段和個(gè)人賬號(hào)使用，品牌號(hào)/成熟賬號(hào)/有個(gè)人IP賬號(hào)則不太合適。

　　PS: Imitating popular products is suitable for the initial stage of account creation and personal account use, while brand accounts/mature accounts/those with personal IP accounts are not very suitable.

　　具體操作則可以從其他平臺(tái)找到和自己領(lǐng)域相同，已經(jīng)爆過選題及內(nèi)容，來進(jìn)行多維度分析，然后進(jìn)行模仿，分析角度如下??

　　The specific operation can be found on other platforms that are similar to one's own field, with popular topics and content, for multi-dimensional analysis, and then imitated. The analysis perspective is as follows??

　　爆款選題分析表

　　Analysis Table of Popular Topic Selection

　　1爆款內(nèi)容 |  標(biāo)題、臺(tái)詞、音樂、道具、文案......

　　Top selling content | Title, lines, music, props, copy .....

　　2用戶畫像 |  年齡、身份、性別.....

　　2 User Profile | Age, Identity, Gender ....

　　3內(nèi)容場(chǎng)景 |  日常場(chǎng)景、工作場(chǎng)景、社交場(chǎng)景、其他場(chǎng)景.....

　　3 Content Scenarios | Daily Scenarios, Work Scenarios, Social Scenarios, Other Scenarios ....

　　4爆款時(shí)間 |  節(jié)假日/工作日、早中晚、蹭熱點(diǎn)話題.......

　　4 popular product times | holidays/workdays, morning, afternoon, and evening, and seizing hot topics ......

　　5劇本類型 |  解密型、反轉(zhuǎn)型、顏值型、娛樂型、美食型、萌寵型、收藏型......

　　5 types of scripts: decryption type, reversal type, appearance type, entertainment type, food type, cute pet type, and collectible type .....

　　做出爆款內(nèi)容沒有那么難，最主要的還是需要掌握有效方法。

　　Creating explosive content is not that difficult, the most important thing is to master effective methods.

　　本文由  濟(jì)南抖音運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://m.my1chu.com/  真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

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