這一份抖音投流的寶藏攻略你一定要收藏好！

操作流程：

Operation process:

明確目標(biāo)：首先得清楚自己投流是為了漲粉、增加視頻播放量，還是促進(jìn)產(chǎn)品銷(xiāo)售。不同目標(biāo)對(duì)應(yīng)的投流策略大不一樣。比如想賣(mài)貨，就要重點(diǎn)關(guān)注帶貨轉(zhuǎn)化率；單純想漲粉，就得注重粉絲增長(zhǎng)成本和粉絲質(zhì)量。

Clear goal: Firstly, it is necessary to clarify whether one is investing in order to gain followers, increase video views, or promote product sales. The investment strategies corresponding to different goals vary greatly. For example, if you want to sell goods, you need to focus on the conversion rate of sales; If you simply want to increase your fan base, you need to pay attention to the cost and quality of fan growth.

制作優(yōu)質(zhì)素材：這是關(guān)鍵！視頻要高清、內(nèi)容有吸引力、開(kāi)頭能抓住眼球?？梢远嗫纯赐I(lǐng)域熱門(mén)視頻學(xué)習(xí)，文案簡(jiǎn)潔有力，配上熱門(mén)音樂(lè)，讓用戶有看下去的欲望。

Creating high-quality materials: This is the key! The video should be high-definition, the content should be attractive, and the beginning should catch the eye. You can watch more popular videos in the same field for learning, with concise and powerful copy, accompanied by popular music, to make users have the desire to continue watching.

開(kāi)通投流功能：進(jìn)入抖音創(chuàng)作者服務(wù)中心，找到 “DOU+” 或者巨量千川（電商帶貨用），按步驟完成實(shí)名認(rèn)證等基礎(chǔ)操作，綁定支付方式，方便后續(xù)扣費(fèi)。

Open the streaming function: enter the Tiktok Creator Service Center, find "DOU+" or a large number of Qianchuan (e-commerce with goods), complete the basic operations such as real name authentication step by step, and bind the payment method to facilitate subsequent deduction.




設(shè)置投放參數(shù)：

Set advertising parameters:

選擇投放人群：根據(jù)年齡、性別、地域、興趣愛(ài)好等來(lái)精準(zhǔn)定位你的受眾。賣(mài)美妝就選 18 - 45 歲女性居多的地區(qū)，喜歡時(shí)尚護(hù)膚類興趣標(biāo)簽人群。

Select target audience: Accurately target your audience based on age, gender, region, interests, and hobbies. When selling beauty products, choose regions with a majority of women aged 18-45 who are interested in fashion and skincare.

投放時(shí)長(zhǎng)：可以選擇 6 小時(shí)、12 小時(shí)、24 小時(shí)，依據(jù)視頻發(fā)布時(shí)間和目標(biāo)受眾活躍時(shí)間來(lái)定，下班后、周末這些時(shí)段流量通常較大。

Duration of advertising: You can choose from 6 hours, 12 hours, or 24 hours, depending on the video release time and the target audience's active time. Traffic is usually high after work and on weekends.

投放金額：新手可以先小額試水，看看效果，再逐步增加預(yù)算。

Investment amount: Novices can first test the waters with a small amount to see the effect, and then gradually increase the budget.

注意事項(xiàng)：

matters needing attention:

數(shù)據(jù)監(jiān)測(cè)：投流過(guò)程中要時(shí)刻關(guān)注數(shù)據(jù)，點(diǎn)擊率、轉(zhuǎn)化率、互動(dòng)率等。如果點(diǎn)擊率低，可能是封面或標(biāo)題不行；轉(zhuǎn)化率差，就得思考是不是產(chǎn)品介紹不到位或者落地頁(yè)有問(wèn)題，及時(shí)調(diào)整優(yōu)化。

Data monitoring: During the investment process, it is important to constantly monitor data such as click through rates, conversion rates, and engagement rates. If the click through rate is low, it may be due to poor cover or title; If the conversion rate is poor, you need to consider whether the product introduction is inadequate or if there are problems with the landing page, and adjust and optimize it in a timely manner.

遵守規(guī)則：抖音對(duì)投流內(nèi)容有嚴(yán)格規(guī)定，不能虛假宣傳、涉黃涉暴等，一旦違規(guī)，賬號(hào)會(huì)被限流甚至封禁，前期投入就打水漂啦。

Follow the rules: Tiktok has strict regulations on the content of streaming, and can't make false propaganda, engage in pornography or violence. Once violating the rules, the account will be restricted or even banned, and early investment will be lost.

競(jìng)品分析：關(guān)注同行競(jìng)品投流動(dòng)態(tài)，他們的投放時(shí)段、人群選擇、素材風(fēng)格，借鑒優(yōu)點(diǎn)，找出差異化競(jìng)爭(zhēng)之路。

Competitive analysis: Pay attention to the investment flow dynamics of competitors in the same industry, their advertising time periods, audience choices, material styles, draw on their strengths, and find the path of differentiated competition.

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