濟(jì)南短視頻推廣：抖音號運(yùn)營指南

　　抖音的好處不用多說，大家看看地鐵上公交上大家刷的是啥就知道了，大家看看門店要求顧客拍抖音可以優(yōu)惠的活動就知道了，抖音進(jìn)入了大眾生活的方方面面。

　　There is no need to say more about the benefits of Tiktok. You can see what people have painted on the bus on the subway. You can see the activity that stores require customers to take Tiktok for a discount. Tiktok has entered all aspects of public life.

　　不管是從打造個人IP的角度，還是宣傳品牌、變現(xiàn)的角度，抖音都能帶給你巨大價(jià)值。

　　Tiktok can bring you great value whether from the perspective of creating personal IP, or promoting brand and realizing.

　　今天柒月從抖音入門、運(yùn)營、變現(xiàn)、引流這四個方面給大家分享下抖音運(yùn)營的技巧，讓大家快速上手抖音并獲得變現(xiàn)。

　　Today in July, we will share the operation skills of Tiktok from four aspects: introduction, operation, cash flow and drainage, so that we can quickly start Tiktok and get cash flow.

　　1、新注冊的號為何不能馬上發(fā)作品，需要先養(yǎng)號？

　　1. Why can't newly registered accounts publish works immediately and need to be maintained first?

　　新注冊的賬號就像一張白紙，系統(tǒng)不了解你，不知道你喜歡看什么樣的視頻，也不知道你這個賬號是準(zhǔn)備干什么的。

　　A newly registered account is like a blank sheet of paper, the system doesn't understand you, doesn't know what kind of videos you like to watch, and doesn't know what your account is designed to do.

　　新注冊的賬號幾乎沒有什么權(quán)重，所以需要養(yǎng)號3-7天后再發(fā)布作品，比如說每天看下同領(lǐng)域的視頻，選取幾個賬號進(jìn)行評論、點(diǎn)贊、關(guān)注，然后看看同領(lǐng)域賬號的直播啥的。

　　Newly registered accounts have almost no weight, so it is necessary to maintain the account for 3-7 days before publishing works. For example, watching videos in the same field every day, selecting a few accounts to comment, like, and follow, and then watching live broadcasts of accounts in the same field.

　　2、做短視頻中常見的5種類型？

　　2. What are the 5 common types of short videos?

　　圖文、真人、文字+語音、動畫+語音、vlog。

　　Text and images, real people, text+voice, animation+voice vlog。

　　3、短視頻常見的3種格式？

　　3. What are the three common formats for short videos?

　　豎屏的9:16和3:4，橫屏的16:9。

　　9:16 and 3:4 for vertical screen, 16:9 for horizontal screen.

　　4、視頻作品是不是發(fā)的越多漲粉越快？

　　4. Does the more video works you publish, the faster you will gain followers?

　　漲粉多少與作品數(shù)量并沒有直接的關(guān)系，有時(shí)候刷屏反而讓用戶形成審美疲勞甚至產(chǎn)生厭煩。寧愿一周打磨1-3個精品，也不要1天發(fā)3個粗制濫造的作品。

　　The increase in followers is not directly related to the number of works, and sometimes screen flooding can cause users to experience aesthetic fatigue or even boredom. I would rather polish 1-3 high-quality products per week than send out 3 shoddy works in a day.

　　5、如何開通1分鐘長視頻權(quán)限？

　　5. How to activate 1-minute long video permission?

　　現(xiàn)在所有賬號都有1分鐘權(quán)限，但是新手最好謹(jǐn)慎發(fā)布長視頻。

　　Now all accounts have 1-minute permission, but beginners are advised to be cautious when posting long videos.

　　6、如何開通電商櫥窗功能？

　　6. How to activate the e-commerce storefront function?

　　需要實(shí)名認(rèn)證并發(fā)布10個非隱私且審核通過的視頻。

　　Real name authentication is required and 10 non private and approved videos need to be published.

　　7、如何獲得直播權(quán)限？

　　7. How to obtain live streaming permissions?

　　實(shí)名認(rèn)證以后就可以在后臺申請直播權(quán)限。

　　After real name authentication, you can apply for live streaming permissions in the background.

　　8、DOU+是什么？

　　8. What is DOU+?

　　DOU+是視頻加熱工具，也就是你花錢抖音官方可以幫你把視頻推給更多的用戶，一般是100元播放量提升5000，當(dāng)然，這并不是固定的，要看你的視頻質(zhì)量和用戶的反應(yīng)。

　　DOU+is a video heating tool, that is to say, when you spend money on Tiktok, the official can help you push the video to more users. Generally, the playback amount of 100 yuan will increase by 5000 yuan. Of course, this is not fixed. It depends on your video quality and the user's reaction.

　　9、前期做視頻要注意什么？

　　9. What should I pay attention to when making videos in the early stage?

　?、偾捌谌绻B續(xù)發(fā)布2星期作品，就要思考是視頻質(zhì)量不行還是內(nèi)容方向不對了。

　?、?If you release your work continuously for two weeks in the early stage, you need to consider whether the video quality is poor or the content direction is wrong.

　?、趧e刷粉刷贊，使用模擬器。

　?、?Don't brush paint likes, use a simulator.

　?、垡徊渴謾C(jī)一個電話號一個賬號，不要頻繁-退出登錄。

　?、?One phone, one phone number, one account, do not log out frequently.

　　10、搬運(yùn)別人的作品可以火嗎？

　　10. Can moving someone else's work become popular?

　　短期搬運(yùn)是可以的，運(yùn)氣好也能爆幾個視頻，但是搬運(yùn)他人作品對于長期做號并不適合，任何一個平臺都是支持原創(chuàng)的。

　　Short term reposting is possible, and with good luck, it can also generate a few videos, but reposting other people's works is not suitable for long-term account creation. Any platform supports original content.

　　11、抖音主頁如何設(shè)置？

　　11. How to set the Tiktok homepage?

　?、訇欠Q：一般昵稱的要求就是好記憶，平臺上這兩種取名方法比較常見，一個是品牌類賬號名稱，比如咱們霸王課的賬號、干貨幫的賬號；還有一種就是實(shí)用型賬號，領(lǐng)域+IP的形式，這個比較適合個人，當(dāng)用戶在平臺上搜索領(lǐng)域關(guān)鍵詞時(shí)，就很容易搜到你，比如辦公室小野，前臺小艾，名偵探小宇等。

　　① Nickname: The general requirement for a nickname is good memory, and these two naming methods are quite common on platforms. One is a brand account name, such as the account of our BaWang course or the account of the dry goods help; There is also a practical account that combines domain and IP, which is more suitable for individuals. When users search for domain keywords on the platform, they can easily find you, such as Office Xiao Ye, Front Desk Xiao Ai, Detective Xiao Yu, etc.

　?、陬^像：我們可以發(fā)現(xiàn)現(xiàn)象級賬號的頭像都是真人，這樣更利于與用戶拉近距離；另外明星的流量大，也可以用明星的頭像；還有一種就是設(shè)計(jì)代表賬號的、有關(guān)鍵詞的頭像。

　?、?Avatar: We can see that the avatars of phenomenal accounts are all real people, which is more conducive to getting closer to users; In addition, celebrities have high traffic and can also use their avatars; Another approach is to design avatars with keywords that represent the account.

　?、垲^圖既要有逼格又要突出重點(diǎn)。比如突出品牌故事、價(jià)值、領(lǐng)域，可以到創(chuàng)客貼、圖怪獸上找模板，當(dāng)然最好請一個專業(yè)點(diǎn)的人幫自己設(shè)計(jì)下。

　?、?The header image should not only have a strong structure but also highlight the key points. For example, to highlight the brand story, value, and field, you can find templates on maker posts and image monsters. Of course, it is best to hire a professional person to help you design them.

　?、軅€性簽名：可以在個性簽名中引導(dǎo)關(guān)注，但是前期千萬不要留帶有營銷的內(nèi)容，不要留聯(lián)系方式。之前我們也講過，這是很容易讓賬號被關(guān)進(jìn)“小黑屋”的

　?、?Personalized signature: You can guide attention in the personalized signature, but do not leave any marketing content or contact information in the early stage. We have mentioned before that it is easy for an account to be locked up in a 'little black room'

　?、菰敿?xì)地址：最好選擇使用抖音人群多的地區(qū)，比如北上廣深成都重慶廈門青島，這樣你后期發(fā)視頻的時(shí)候系統(tǒng)可以推薦給更多人，千萬別傻傻地就寫自己在的一個小地方。

　?、?Detailed address: It's better to use areas with a large number of people in Tiktok, such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Xiamen, Qingdao, so that the system can recommend to more people when you post videos later, and don't just write about a small place you are in.

　　12、抖音的算法是怎么回事？

　　12. What is the Tiktok algorithm?

　　假如你要發(fā)布一個抖音視頻，平臺審核通過以后，會給你幾百到幾千的推薦量，隨后平臺會根據(jù)用戶對視頻的停留時(shí)間、點(diǎn)贊、評論、轉(zhuǎn)發(fā)等行為進(jìn)而判斷是否給你更多流量。

　　If you want to release a Tiktok video, after the platform passes the review, it will give you hundreds to thousands of recommendations, and then the platform will judge whether to give you more traffic based on the user's stay time, likes, comments, forwarding and other behaviors of the video.

　　1、想更好的運(yùn)營抖音號，該如何利用好抖音的推薦算法呢？

　　1. If you want to operate Tiktok better, how can you make good use of Tiktok's recommendation algorithm?

　?、僖龑?dǎo)用戶看完、點(diǎn)贊、評論、轉(zhuǎn)發(fā)。

　?、?Guide users to read, like, comment, and forward.

　?、谡{(diào)整發(fā)布時(shí)間，根據(jù)用戶的觀看習(xí)慣，比如說雞湯類、情感類就適合晚上發(fā)；職場類就適合早晨發(fā)。

　?、?Adjust the release time according to users' viewing habits, for example, chicken soup and emotional content are suitable for posting at night; Workplace related topics are suitable for posting in the morning.

　?、鄯e極參與官方發(fā)布的挑戰(zhàn)活動，會給流量扶持。

　?、?Actively participating in officially released challenge activities will provide traffic support.

　?、苡袝r(shí)候抖音會“挖墳”，會突然推你以前的視頻，所以要持續(xù)維護(hù)賬號，及時(shí)回復(fù)評論。

　?、?Sometimes Tiktok will "dig graves" and suddenly push your previous videos, so you need to maintain your account and respond to comments in a timely manner.

　　2、什么樣的內(nèi)容在抖音容易火？

　　2. What kind of content is easy to fire in Tiktok?

　　①顏值類（帥哥、美女、萌寶、萌寵）

　?、?Appearance category (handsome, beautiful, cute, cute pet)

　　②戲精（搞笑）

　?、?Playwright (funny)

　?、鄄潘嚕ǔ琛⑻?、畫畫、攝影）

　　③ Talent (singing, dancing, drawing, photography)

　?、芴匦?/p>

　?、?Special effects

　?、菝朗?、美景分享

　?、?Sharing of delicious food and beautiful scenery

　?、迍赢?/p>

　?、?Animation

　　3、抖音不給推薦的原因？

　　3. Why didn't Tiktok recommend it?

　?、俸瑺I銷推廣信息（水印，引流信息）

　?、?Contains marketing and promotional information (watermark, traffic flow information)

　?、诓贿m合傳播的內(nèi)容，比如不利于青少年成長的內(nèi)容

　?、?Content that is not suitable for dissemination, such as content that is not conducive to the growth of young people

　?、圻`法的內(nèi)容

　?、?Illegal content

　　④視頻畫質(zhì)低、模糊

　?、?Video quality is low and blurry

　　⑤長期搬運(yùn)

　?、?Long term transportation

　　4、發(fā)二遍真的會火嗎？

　　4. Will it really catch fire after being posted twice?

　　不一定，如果發(fā)第二遍的時(shí)候改善了文案、BGM，視頻畫質(zhì)等，可能會推薦量更高。

　　Not necessarily, if the copy is improved during the second round BGM， Video quality and other factors may result in higher recommendation rates.

　　5、發(fā)視頻要不要加定位？

　　5. Do you need to add positioning when posting videos?

　　看情況，如果視頻內(nèi)容是分享門店美食、景區(qū)或者是帶有地域的帶地區(qū)效果更好，反之，沒什么用。

　　It depends on the situation. If the video content is about sharing store cuisine, scenic spots, or regional areas, the effect is better. Otherwise, it is not very useful.

　　6、怎么選擇抖音封面？

　　6. How to choose Tiktok cover?

　　突出重點(diǎn)，要么是人，要是內(nèi)容，讓粉絲一看到就知道是要講什么或者是誰拍的。

　　Highlight the key points, whether it's people or content, so that fans can know what to say or who filmed it as soon as they see it.

　　7、提高抖音號曝光的方法？

　　7. How to improve the exposure of Tiktok signal?

　　① 抱大腿：在大號下面認(rèn)真評論，等他的視頻爆了，你的評論點(diǎn)贊量也會起來，用戶會關(guān)注到你。

　?、?Hug your thighs: Leave a serious comment under the big account, and when his video goes viral, your comment likes will also increase, and users will pay attention to you.

　　② 做數(shù)據(jù)庫，搜集推薦量高的文案和話題。

　?、?Create a database to collect highly recommended copy and topics.

　　8、做個人IP類短視頻一定要設(shè)計(jì)slogan嗎？

　　8. Do I have to design a slogan when making personal IP short videos?

　　最好設(shè)置一個，有利于粉絲記住你。比如美少女小惠的“我這該死的無處安放的魅力啊”，papi醬的“一個集美貌與才華于一身的女子”。

　　It's best to set up one that helps fans remember you. For example, the beautiful girl Xiaohui's "My damn charm that has nowhere to go" and Papi chan's "a woman who combines beauty and talent".

　　9、花很長時(shí)間只為了做出一個爆款視頻，有價(jià)值嗎？

　　9. Is it valuable to spend a long time just to make a viral video?

　　一個賬號是否有價(jià)值是看整體的轉(zhuǎn)化率和曝光率，持續(xù)的爆款才真正具有威力，偶爾幾個爆款視頻的賬號沒有什么價(jià)值。

　　The value of an account depends on its overall conversion rate and exposure rate. Only sustained explosive videos truly have power, and accounts with occasional explosive videos have little value.

　　10、如何寫視頻文案？

　　10. How to write video copy?

　　最簡單的方法就是刷抖音，連續(xù)刷到相同的話就說明最近正在推這句話。自己打打磨的話，就是要多加入領(lǐng)域內(nèi)關(guān)鍵詞，大號發(fā)什么都會火。

　　The simplest way is to brush Tiktok. If you brush the same words continuously, it means that you are pushing this sentence recently. If you want to polish it yourself, you need to add more keywords in the field. Anything posted on a large account will become popular.

　　11、怎樣利用標(biāo)題刺激粉絲，增加評論？

　　11. How to use titles to stimulate fans and increase comments?

　　可以使用疑問句，引導(dǎo)用戶評論；或者設(shè)置有爭議的話題，比如結(jié)婚給多少彩禮。

　　You can use interrogative sentences to guide users to comment; Or set up controversial topics, such as how much dowry to give for marriage.

　　12、抖音短視頻控制在多長時(shí)間內(nèi)最佳？

　　12. How long does Tiktok short video control work best?

　　7S-15S內(nèi)最好，最多20S左右，太短影響用戶體驗(yàn)，太長挑戰(zhàn)用戶耐心和自己的技術(shù)。

　　The best time is within 7S-15S, with a maximum of around 20 seconds. If it is too short, it will affect the user experience, and if it is too long, it will challenge the user's patience and their own skills.

　　13、前期沒粉絲，可以刷點(diǎn)粉不？

　　13. I don't have any fans in the early stage, can I brush some fans?

　　最好不要，被系統(tǒng)發(fā)現(xiàn)就會給你降權(quán)甚至封號。

　　It's best not to, as being discovered by the system will result in demotion or even account suspension.

　　14、互粉互贊這類互推有用嗎？

　　14. Are mutual fans and likes useful for mutual promotion?

　　用處不到，除非是刷抖音刷到的，不然通過搜索出來進(jìn)行點(diǎn)贊啥的，根本沒用。

　　It's useless. Unless it's Tiktok, it's useless to search for something to like.

　　15、我是不是被限流了？為什么我的視頻沒有以前火了？

　　15. Have I been restricted? Why isn't my video as popular as before?

　　如果你沒有違規(guī)但是播放量沒以前高了，有可能是內(nèi)容、人設(shè)上需要改進(jìn)了。

　　If you have not violated any rules but the playback volume is not as high as before, it is possible that the content and character design need improvement.

　　16、我刪掉不好的視頻會不會影響分發(fā)？

　　16. Will deleting bad videos affect distribution?

　　個數(shù)少不影響，不想要的設(shè)置隱私即可。

　　A small number does not affect the privacy of unwanted settings.

　　17、審核需要多久？

　　17. How long does the review take?

　　一般幾分鐘就可以審核通過，當(dāng)然還要看當(dāng)天機(jī)器和人工的情況。

　　It usually takes a few minutes for the review to pass, but it also depends on the machine and labor conditions on the day.

　　1、抖音上怎么變現(xiàn)？

　　1. How to realize on Tiktok?

　　① 商品櫥窗：可以放平臺上的一些商品；發(fā)視頻的時(shí)候可以插入商品。

　　① Product showcase: can display some products on the platform; You can insert products when posting videos.

　?、?抖音小店：可以放自己的商品。

　?、?Tiktok store: you can put your own goods.

　?、?廣告；

　?、?Advertising;

　　2、其他平臺怎么變現(xiàn)？

　　2. How can other platforms monetize?

　?、?賣培訓(xùn)課程；

　?、?Selling training courses;

　?、?賣方案；

　　② Selling plan;

　?、?賣社群服務(wù)。

　?、?Selling community services.

　　1、可以留自己的微信號、手機(jī)號等嗎？

　　1. Can I leave my WeChat ID, phone number, etc?

　　可以，但是要等你有一定粉絲以后，粉絲基數(shù)夠大以后，總有人愿意加你，官方也會睜一眼閉一只眼。

　　Sure, but once you have a certain number of fans and a large fan base, there will always be people willing to add you, and the authorities will turn a blind eye.

　　2、怎么避免系統(tǒng)降權(quán)引流到微信上？

　　2. How to avoid system downgrading and diverting traffic to WeChat?

　　注意，不要直接寫“微信”、“微博”等，可以直接留下微信號或者用諧音字?；蛘咭龑?dǎo)到私信中再說明可添加vx。當(dāng)然，企業(yè)號可以留下自己的聯(lián)系方式。

　　Attention, do not directly write "WeChat", "Weibo", etc. You can leave your WeChat ID or use homophonic words. Alternatively, it can be directed to a private message and explained that vx can be added. Of course, the enterprise account can leave its contact information.

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