不少抖音運營者會發(fā)現(xiàn)，有些內(nèi)容發(fā)布的當天、一周甚至一個月內(nèi)都數(shù)據(jù)平平，但突然有一天就火了，為什么?有兩種原因
Many Tiktok operators will find that the data of some content is flat on the day, week or even month of release, but suddenly it becomes popular one day. Why? There are two reasons
抖音作品經(jīng)過雙重審核、初始推薦、疊加推薦層層引爆之后，通常會給賬號帶來大量的曝光、互動和粉絲而這種高推薦曝光的時間，一般不會超過一周。之后，爆款視頻乃至整個賬號會迅速冷卻下來，甚至后續(xù)之后發(fā)布的一些作品也很難有較高的推薦量。為什么
After the double review, initial recommendation and superposition recommendation of Tiktok works, they usually bring a lot of exposure, interaction and fans to the account, and the exposure time of such high recommendation usually does not exceed one week. Afterwards, popular videos and even the entire account will quickly cool down, and even some of the works released later will find it difficult to have high recommendations. Why
抖音每天的日活是有限的，也就是說總的推薦量是基本固定的:一方面，跟你內(nèi)容相關標簽的人群基本完成推薦，其他非精準標簽人群反饋效果差，所以停止推薦;另一方面，抖音也不希望某個賬號迅速火起來，而是通過一輪輪考驗，考驗你的內(nèi)容再創(chuàng)新能力，考驗你持續(xù)輸出優(yōu)質(zhì)內(nèi)容的能力。
Tiktok's daily activities are limited, which means that the total amount of recommendations is basically fixed: on the one hand, people with tags related to your content have basically completed the recommendation, while other people with inaccurate tags have poor feedback, so they stop the recommendation; On the other hand, Tiktok doesn't want an account to become popular quickly, but passes rounds of tests to test your ability to re innovate content and continuously output high-quality content.
它是指抖音會重新挖掘數(shù)據(jù)庫里的“優(yōu)質(zhì)老內(nèi)容”，并給它更多的曝光。這些老作品之所以能被“引爆”，首當其沖是它的內(nèi)容夠好，其次，是你的賬號已經(jīng)發(fā)布了很多足夠垂直的內(nèi)容，標簽變統(tǒng)能夠匹配給你更精準的用戶,優(yōu)質(zhì)內(nèi)容+精準用戶，老作品重新火爆起來就不例外了！
It means that Tiktok will rediscover the "high-quality old content" in the database and give it more exposure. The reason why these old works can be "ignited" is first and foremost because their content is good enough. Secondly, your account has already published a lot of vertical content, and the tag transformation can match you with more accurate users. High quality content+precise users, old works are no exception when they re become popular!
爆款效應
Pop effect
它是指，你的某一個作品在獲得大量曝光(幾百萬，甚至千萬級)時，會帶來巨量用戶進入你的個人主頁，去翻看你之前的作品。如果你的某一個作品，能夠獲得足夠多的關注(轉(zhuǎn)評贊)，系統(tǒng)將會把這些視頻重新放入推薦池。很多垂直內(nèi)容的創(chuàng)作者，往往都是因為某一個視頻的“火爆”，直接把其他幾個優(yōu)質(zhì)視頻“點燃”，形成多點開花，全盤爆炸引流的盛況。
It refers to when a certain work of yours receives a large amount of exposure (millions, even tens of millions), it will bring a large number of users to your personal homepage to browse your previous works. If one of your works can receive enough attention (referrals), the system will put these videos back into the recommendation pool. Many creators of vertical content often ignite other high-quality videos directly due to the popularity of one video, creating a scene of multi-point flowering and overall explosive flow.
